Five colourful bikes are about to show up in five cities across the Greater Copenhagen Region, encouraging passers-by to celebrate its thriving biking culture. Just as Tour de France kicks off in Copenhagen, Invest in Skåne and Copenhagen Capacity are launching a campaign to challenge people around the globe to share a photo of a memorable biking experience with a caption on the #ibike campaign site.
Starting at the Roskilde festival, five bikes will be placed across the region – from Tour de France in Copenhagen, and Malmö Pride, to Gullbrannafestivalen in Halmstad and Lund – inspiring people from all over the world to taste the Greater Copenhagen Region’s biking lifestyle. As part of a digital campaign, the bikes will encourage people to share their biking photos online on the #ibike campaign site. The participants will get the chance to win popular bike equipment developed in the region, sponsored by MATE, PåHoj, Hövding, and IAMRUNBOX. Renowned for its bike-friendly infrastructure, Greater Copenhagen Region is home to leading biking solution brands and sustainable innovation.
Danish biking culture is at the core of why we are one of the happiest nations in the world. The biking lifestyle of Denmark inspired us to share the joy of biking with the world. Our mission, to challenge traffic congestion by adopting biking, enables us to take this everyday magic to the world. We move people physically and emotionally in a fun and cool way. Biking gives you a physical workout and engages your heart and mind with your surroundings, taking in the beauty of every day and the joy of expressing yourself on a bike that compliments your style and needs.
The Påhoj DNA comes from this region! Biking is easy here- and healthy and sustainable in all perspectives! Our mission at Påhoj is to make the everyday life for families easier, why stop biking just because you have a baby? For a young company like ours the business eco-system is crucial, and lucky for us it´s also open and with a sharing culture- in short: givers gain.
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About Greater Copenhagen Region
The region of Greater Copenhagen is the largest metropolitan area in the Nordics. The region is home to 4,4 million inhabitants. It spans the City of Copenhagen and Eastern Zealand in Denmark as well as Skåne and Halland in Southern Sweden. It’s where Denmark meets Sweden and where Scandinavia meets the world. The region offers world-class research facilities and a creative business environment with access to the markets of two countries.
Maria Sverka
Head of Marketing,
Copenhagen Capacity
msv@copcap.com
+45 29 81 98 05
Magdalena Cridford
Marketing Manager,
Invest in Skåne
magdalena.cridford@skane.com
+46 72 462 55 69
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Claudia from the Greater Copenhagen Region team has talked to Beatrice, Team Coordinator at DM labour union Denmark, and Hans, Deputy Head of Negotiations at Acavia labour union Sweden and asked them the most important questions to get your start into the region's work-life right.
