Denmark and Sweden consistently secure top spots in global life-quality rankings, such as the World Happiness Report. In October 2024, we turned that fact into a bold statement and launched the Life Quality Insurance*.

The premise was clear: if moving to the Greater Copenhagen Region doesn’t improve your life, we’ll help you get back home. 

The mechanics of the Life Quality Insurance* were similarly straightforward. Sign up on our campaign page, relocate to the region for a job, and immerse yourself in daily life for at least one year. If, after a year, you figure life here just isn't for you,  you can claim your insurance (provided you lived up to the terms and conditions).

Although the Greater Copenhagen Region is not an insurance company, we stood by the promise with real funding and carefully crafted terms. It is a bold, creative idea backed by serious intent.